“The Quality of Esthetics” conference in Mexico


Schaan (FL) – 2 October 2019

On 16 and 17 August 2019, the World Trade Center (WTC) in Mexico City was the venue of a very special dental esthetics and oral health event: Ivoclar Vivadent hosted “The Quality of Esthetics” conference, one of the world’s largest dental industry meetings. More than 6300 dental practitioners and academics as well as representatives of various institutions took part in the event.  

“Our goal is to consistently enhance the quality of dental medicine. In addition, we aim to heighten the awareness of the significance of dental prophylaxis amongst the general public and promote a culture of prevention in the minds of our people,” said David Hidalgo, Managing Director Ivoclar Vivadent Mexico & CAC. This is an ambitious goal, since in Mexico alone the caries index is above 90% and therefore very high. Ivoclar Vivadent has played an active role in improving dental standards in Latin America and raising the knowledge and awareness of dental health by hosting “The Quality of Esthetics” conferences since 1993. This year’s meeting focused on the digital and analogue smile design work flow, which combines the latest digital technology with traditional occlusal schemes, and on new CAD/CAM solutions including innovative materials for the dental practice and laboratory. The i-Kids forum highlighted the prevention and early recognition of caries.

Record attendance
The significance of these topics was reflected in the immense interest shown in the conference: Over 6300 visitors – dental experts, students and academics of well-known universities, among which were the UNAM (Autonomous University of Mexico) and the IPN (National Polytechnic Institute), journalists and representatives of various institutions, such as the ministry of health, the Nutrition Department at the Children’s Hospital in Mexico and the army – participated in this prestigious event. Sixty-four notable speakers from 14 different countries shared their knowledge and expertise in their presentations and showcased their techniques and methods in live demonstrations.

Social responsibility
Ivoclar Vivadent is highly conscious of its social responsibility and is therefore committed to participating in charitable projects throughout the world. Apart from providing donations in kind to dental education establishments, the company also sponsors the entry tickets to “The Quality of Esthetics” meeting for students of the major Mexican universities. This year, the company offered free access to more than 1000 students from different parts of Mexico and Central America.

For patients
“At this year’s event we were privileged to convene dental experts from the clinical and laboratory fields as well as representatives from the scientific community and other institutions to promote the improvement and further development of dentistry. We are stronger together – for the health and well-being of our patients”, said David Hidalgo.
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